Archive for Women Over 50

10 Ways to Change Careers and Market Yourself

Brand ImageMillions of people worldwide are gripped by a paralysing fear of changing careers.

The reasons why?

Fear of change, job instability and a lack of knowledge about how to market themselves to employers and clients.

Have you ever thought of yourself as a product or a brand?

Have you ever thought that nobody in the world has your skills, knowledge, personality, and life experience?

This makes you a very unique product which can be marketed and packaged to sell to employers and clients happy to engage your services- worldwide.

The world is now a global marketplace waiting to pay fee for service, project by project.

With the explosive growth of sites such as, and  you can now package your skills, create a profile and market yourself. You can bid for and complete work from home, project by project.

If you follow the top 10 Market Yourself tips below you will be well on your way to making a transition from the rat race to a work life of your design:

1)   Recognise yourself as a product- learn how to package your skills, expertise, work experience, and life experience. Know how to create an online profile.

2)   Know Yourself- what type of work is your personality suited to?

3)   Identify your skills and knowledge

4)   Discover your work purpose- what type of excites you?

5)   Focus on the type of work you like to do not just the job

6)   Discover your work values- what is important to you about work?

7)   Create a work contact network- these people may be able to offer you a range of projects to work on

8)   Develop an open mind to the new world of work- projects, consultancy, contract work

9)   Embrace social media- these platforms are very powerful and becoming increasingly important in marketing

10) Increase your “techno mojo”- research, learn and absorb as much information as possible about the online world and business online.

In marketing yourself you need to learn the art of self-promotion and network with people who know how you work and are happy to engage your services or refer you to others.

You need to ask yourself these questions:

  • Who is my ideal client?
  • What problems do they have?
  • What solutions am I offering?
  • Why would someone choose me to help them?
  • When are ideal times to market myself and my offering?

“You have to sow a lot of seeds, some are flowers and some are weeds. Some will die while others grow, but it all depends on how many you sow.”   

If you work like this share your experience with others and leave a comment in the box below!       

Is an Internet Business for You?

The internet and its associated businesses are amazing for the reach and speed in which they are shaping our lives.

There is no doubt that the information age is here and the future is now.

The internet is the vehicle that millions of people have been looking for to enter into a more level playing field of enterprise and income. It is no longer just the large corporations doing big business online.

To successfully operate any business in the 21st century you must have an online presence. To have a good online presence you must have constantly changing products, information, services or a combination of these available as you would in your own business premises- similar to rotating stock.

There are three main types of internet businesses that operate locally or globally:

  • Selling goods and services
  • Extending a ‘bricks and mortar’ business (physical business premises)
  • Selling information and associated services

Contrary to popular belief you don’t have to be a technological ‘guru’ to operate an online business. All aspects of internet business can be self-taught or outsourced depending on your ability to learn new skills or level of finance to pay fee for service.

There are many benefits of running an internet business which include:

Low start up costs

Quick startup timeframes – much less time required than a business with premises

You can compete with companies and organisations of any size

Scalable potential – this means your product or service can be sold just as easy to one person as it could for 100. Once you have created the product it can be sold over and over again without replacing stock or requiring extra resources such as staff to manage large orders.

Passive Income potential – your website is open 24/7 which means sales can be occurring overnight while you sleep!

Global Marketplace – you are no longer restricted to sales in your local community or country!

Quick market response – the internet allows for rapid data to update you about the popularity of a product, where your customers are coming from, the average sale price etc using software applications

An internet business can be almost fully automated with minimal labour input from you or your team.

What to be aware of ……….

Just as you can quickly setup an internet business so too, can a competitor.

If you can cope with this then you will be doing well.

You must have an open mind to technology and educate yourself about the rapid changes that can take place. Sometimes you need to go where it takes you.

How can you teach yourself how to run an internet business?


Sign up to the plethora of industry expert websites who all specialise in particular niches of internet business.

Join business network groups in your town, suburb or city and share information with these people.

Attend group seminars and ‘summits’ run by perceived internet ‘gurus’

Read as many self-help books as you can borrow or buy.

Where can I find these experts?


For a substantial website list go to

Be clear about your sense of purpose and about what you are offering online. The internet may just be the vehicle for you creating an income and flexible lifestyle that you may have always wanted.

Return to Work Strategies

There are two different types of mothers who turn their thoughts to work after having precious time at home with the new addition to the family;

The mothers who can’t wait for the social interaction and intellectual stimulation work provides, and the mothers who are obliged to return to work to maintain career status, contribute to the family finances, and because they feel they ‘have to’.

Welcome to the world of wanting quality time to raise your child and the independence of having your own career, but feeling guilty wanting both- this feeling may prevail for years.

Circumstances play a big part in a return to the workforce being eagerly anticipated or approached with caution and anxiety. Perhaps you have left a job or career that you would be happier without? Perhaps you need to re-enter the workforce in a completely new role? Whatever circumstances surround you there are some key strategies which you can implement to ensure that your foray into the new role of ”working Mum” is a smooth transition.

Here are some key points which can help you gather confidence and be prepared to “sell yourself” again to the labour market/workplace:

Returning to an existing position/employer:

Hopefully you have left your last role on good terms and have remained in contact with your boss or colleagues who have “filled you in” on what is currently going on at work. Perhaps you have been working part-time on projects at home during maternity leave? If so, be very clear about your intentions to return to work so that your employer and colleagues are aware and can anticipate your return. Make sure that you have captured these conversations on email or via an official letter from the Human Resources department or your boss.

Applying for a new position:

If you are applying for new positions become engaged in job search activities well before your chosen time to re-enter the workforce.

Undertake a Skills Audit – this is a comprehensive listing of technical skills, personal attributes and knowledge that you may possess which can be used to extract information to update your Resume.

Complete a Work Values Audit – this is a tool which lists a diverse range of values based on the work you do. For example, working in collaborative teams or working autonomously may appeal to some people and not others. This will become very important when applying for jobs in a new industry – you need to ensure that you will be performing work that you enjoy and in the right environment.

Update your Resume and don’t be afraid to list maternity leave and the relevant dates. Modern organisations and workplaces realise that people have lives and family outside work. If you think this doesn’t apply to an organisation you have approached perhaps they may not be the right employer for you anyway.

Educate yourself about the labour market- read, and research! Read the employment pages in the national newspapers and have a look at job ads, even if the jobs are not available in your local area. Do loads of Google searches on the job websites such as and MyCareer. Start to research jobs that you might aspire to do and learn what the selection criteria for positions might be.

Investigate what short courses are available – these may be the bridge you need to cross before launching into a new career

Join as many social media professional groups you can think of – Linked In being the main source of information – many groups have job boards you could access.

Keep up to date with the local economy- be savvy about growth industries and new businesses. You may be a step ahead of other jobseekers and could just land a job via word of mouth!

Keep an open mind to developing your own business- there are loads of Mums out there who have been successful in identifying a need for a service or product and making a viable business from their ideas or passions!!

Most importantly – ”Dont wait for your ship to come in, swim out to it!!”

Work for Yourself – The Knowledge Worker

Work and Business in the 21st Century is changing dramatically before our eyes.

Corporate downsizing, product and information savvy customers, online business,
project work,consulting, the speed of technology,declining industries and new
emerging industries are some of the factors influencing and shaping the workforce
of today.

The media love to portray only doom and gloom – why?

Because millions of people globally are gripped by fear- fear they will lose their
employment, fear of change, fear of being lost in a sea of emerging technologies and
fear that the world they once knew no longer exists.

Whilst this is going on, others are quietly embracing the change, opening up their
minds to the endless opportunities of the new world of work and learning everything
they can about new technology and communication platforms.

Enter the world of the Knowledge Worker……..

Have you ever heard of the term ‘Knowledge Worker’?

A knowledge worker is one whose job depends on what they
know. They may have advanced ‘know-how’ that others need.

As we make the transition from the Industrial Age to the Information Age
at lightning speed, it is becoming increasingly apparent that knowledge and
expertise is an asset which can be packaged and sold
as ‘consulting fees’ or charged out as hourly rates or project work.

Knowledge workers can use their prior work experience, skills and knowledge
to offer services to organisations, increasingly via remote work locations
made possible by good internet connections and the latest communication

A knowledge worker knows how to work in a particular way that is creative,
outcomes focused, strategic, analytical and independent.

These types of ‘project workers’ are an increasingly valuable resource for
organisations which struggle to support the salary costs of full time employees.

Although it’s very necessary to feel connected to other workers and be part
of a team it is equally important that the knowledge worker is able to
operate autnomously, and often, as a ‘business within a business’.

Each knowledge worker needs to identify their expertise, and work on
themselves as a project. This includes lifelong learning to upskill, using
social media platforms such as Linked In to connect with other professionals
and networking to ensure that opportunities are capitalised on.

A knowledge worker also needs to develop a certain level of self-confidence,
resilience and a willingness to market themselves to organisations, bid for projects
and self-promote to create consistency in work flow and income.

Completion of the checklist below you indicate if you have the ideal mindset to
become a knowledge worker:

  • Initiative
  • Personal drive
  • Stamina
  • Confidence to network and market yourself
  • Focus
  • Outcomes driven
  • Persistence
  • Commitment to goals
  • Visionary (see the big picture)
  • Self- Awareness
  • Positive ‘can do’ mindset
  • Adaptable to take up new opportunities
  • Capable of action
  • Decisive
  • Ambitious
  • Willing to embrace technology
  • Willing to share ideas
  • Willing to assist others
  • Mindful of being a good corporate citizen
  • Aware of local community
  • Aware of economic conditions
  • Ability to think outside the square
  • Existing level of business acumen
  • Good negotiation skills
  • Good communication skills

New and emerging websites such as those listed below are indicators of how work is
changing from full time employee to self-employed project worker based on existing
knowledge, skills and experience:

Take some time to research what is happeining online- you will be pleasantly
surprised! (Sydney based)